Maher Partners Accountants
Maher Partners The Maher rebranding project required multiple, related sub-brands. These included: Maher Group Maher Partners (Accountants) Maher Partners Assurance (Insurance) Mast Wealth (Financial Planning) Maher Partners is an integrated financial services firm specialising in accounting, auditing and business advisory services for individuals and businesses. They provide the expertise and professionalism of a CBD based firm combined with a local business mentality offering clients a highly tailored level of service, built around their individual needs. The partners briefed me to create a Brand Identity, Brand Story and resolve the Brand and company naming hierarchy to communicate the integrated offering across accounting, auditing and financial planning divisions of their businesses. As a founding part of the Maher Group, the Maher Partners Branding is centred around the symmetrical M Icon which features prominently across all print collateral and digital assets. The bold M represents The Maher Group‘s long established experience, with the smaller facets depicting the complex nature of their work, prompting the tagline: “We simplify the complex”
IDENTITY • LOOK&FEEL • PRINT COLLATERAL