HoldenBolster Accountants Branding
HoldenBolster is a CBD-based Chartered Accounting firm in operation in excess of forty years. A meeting with the partners revealed their concerns of their various related entities were not being portrayed with the caché that the firm has earned. Three entities existed: Holden & Bolster Chartered Accountants, Holden & Bolster Financial Solutions and Avenir Group (an alliance of like-minded firms across Australia). OUR AIM: Our aim was to create a bespoke Logo Mark with sophistication to appeal to HB’s clientele of high-net worth individuals. THE RESULT: We worked closely with the directors to maintain a graphic relationship between the brands to reflect how they collaborate, whilst providing unique colours to distinguish the Chartered Accounting and Financial Planning sides to the business. We crafted a bold, simplified, strong iconic symbol derived from the founders initials which closely reflects their work. A triangular device was also employed to communicate the forward thinking nature of the company.
IDENTITY • LOOK&FEEL • PRINT COLLATERAL